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By May 2011, Netflix had become the largest source of Internet streaming traffic in North America, accounting for 30% of traffic during peak hours. Sony pushed Netflix to release Breaking Bad in time for the fourth season, which as a result, greatly expanded the show’s audience on AMC due to new viewers binging on past episodes via Netflix, and doubling its viewership by the time of the fifth season. In 2010, Netflix acquired the rights to Breaking Bad, produced by Sony Pictures Television, after the show’s third season, at a point where original broadcaster AMC had expressed the possibility of canceling the show. It spent $117 million in the first six months of 2010 on streaming, up from $31 million in 2009.

The company shut down its Southern California “Team Blue” AAA gaming studio in October 2024, leading to the departure of developers like Overwatch producer Chacko Sonny, Halo veteran Joseph Staten and God of War art director Rafael Grassetti. In June 2024, Verdu was moved into a new role focusing on “innovation in game development.” The next month, Netflix hired Alain Tascan, vice president of game development at Epic Games, to head up Netflix Games. Netflix opened a mobile game studio in Helsinki, Finland in September 2022, and a new studio, its fifth overall, in southern California in October 2022, alongside the acquisition of Spry Fox in Seattle.

In 2026, Netflix began to premiere its own original podcasts, including The Pete Davidson Show, The White House with Michael Irvin, Allegedly with Ellison Barber, Shut Up Evan with Evan Ross Katz, We’re Back! On February 26, 2026, WBD agreed to be acquired by Paramount Skydance for $31 per-share, valuing the company at $111 billion. In November 2024, Netflix announced it would discontinue further work on interactive specials and remove all but four of them from the platform, citing a desire to focus on “technological efforts in other areas”. The spaces would feature retail shops, restaurants, and other interactive experiences related to Netflix Original content, building upon other “pop-up” initiatives to promote individual programs.

As of July 2017, Netflix series and movies accounted for more than a third of all prime-time download Internet traffic in North America. That same month, it was reported that Netflix was among several parties—including Sony and Paramount—in early talks to buy online film discovery platform Letterboxd. In the same month, the company announced Reed Hastings would step down from its board in June of that year. In late-2025, Netflix began to make shifts into podcasts, acquiring rights to exclusively carry video from selected shows from iHeartMedia, Barstool Sports, (including Pardon My Take, Spittin’ Chiclets, and The Ryen Russillo Show) and The Ringer.

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This partnership includes manga creator group CLAMP, manga creator Shin Kibayashi, manga creator Yasuo Ohtagaki, novelist and film director Otsuichi, novelist Tow Ubukata, and manga creator Mari Yamazaki. The agreement with Disney ended in 2019 due to the launch of Disney+, with its Marvel productions moving exclusively to the service in 2022. In January 2019, Sex Education made its debut as a Netflix Original series, receiving much critical acclaim. It was released internationally on Netflix and became available for streaming in the US three months after a broadcast airing on ESPN.

On June 21, Steven Spielberg’s Amblin Partners signed a deal with Netflix to release multiple new feature films for the streaming service. On June 7, Jennifer Lopez’s Nuyorican Productions non gamstop casinos UK signed a multi-year first-look deal with Netflix spanning feature films, TV series, and unscripted content, with an emphasis on projects that support diverse female actors, writers, and filmmakers. In June 2018, Netflix announced a partnership with Telltale Games to port its adventure games to the service in a streaming video format, allowing simple controls through a television remote.

• In March 2020, some government agencies called for Netflix and other streamers to limit services due to increased broadband and energy consumption as use of the platform increased.
• In January 2020, Netflix announced a new four-film deal with Adam Sandler worth up to $275 million.
• It also partnered with Group Effort Initiative, a company founded by Ryan Reynolds and Blake Lively, to provide opportunities behind the camera for those in underrepresented communities.
• In June 2018, Netflix announced a partnership with Telltale Games to port its adventure games to the service in a streaming video format, allowing simple controls through a television remote.
• Netflix quickly apologized, and in October 2011, announced it would retain its DVD service under the name Netflix and that its streaming and DVD-rental plans would remain branded together.

Transition to streaming services (2007–

In October 2022, Netflix signed a creative partnership with Andrea Berloff and John Gatins. In September 2022, Netflix opened an office in Warsaw, Poland, responsible for the service’s operations in 28 markets in Central and Eastern Europe. On July 19, 2022, Netflix announced plans to acquire Australian animation studio Animal Logic.

The streaming giant is said to co-produce three feature films with the studio, the first of which would premiere in September 2022. Also on the same day, Netflix announced an Exploding Kittens mobile card game tied to a new animated TV series, which would launch in May. On the same day, Roberto Patino signed a deal with Netflix and established his production banner, Analog Inc., in partnership with the company. On September 21, Netflix announced it would acquire the Roald Dahl Story Company, which manages the rights to Roald Dahl’s stories and characters, for an undisclosed price and would operate it as an independent company. On June 30, Powerhouse Animation Studios (the studio behind Netflix’s Castlevania) announced signing a first-look deal with the streamer to produce more animated series.

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As of July 2024, Netflix has over 80 games in development, releasing at least one game each month to attract fans. The company acquired Night School Studio, an independent video game developer, in September 2021. Verdu said in October 2022 that besides continuing to expand its portfolio of games, it was also interested in cloud gaming options. In July 2026, Netflix aired the MLB Home Run Derby for the first time as part of its three-year media rights agreement with Major League Baseball.